Working with the Delaware Nature Society, Partnership for the Delaware Estuary and Delaware Center for the Inland Bays, Open Door Media (ODM) assisted in the formation and launch of the Clean Water Campaign, providing grassroots and grasstops strategy; activating a website and social media platforms from the ground up; and directing the creative/content design of the campaign’s logo, fact sheets and posters. The campaign, was aimed at improving the quality of Delaware’s water by educating outdoor enthusiasts about the importance of funding clean water initiatives. Through ODM’s work, it was successfully in connecting with thousands of Delawareans through presentations, exhibition events, panel discussions and a variety of other outreach activities. ODM’s engagement culminated with a rally in the Delaware state capital, which garnered significant media coverage and brought more than 100 people to Legislative Hall in Dover to celebrate current clean water efforts and to advocate for more funding for clean water initiatives across the state.