When an organization is working to build support for an issue, brand, or cause, third-party stakeholders can often serve as the best messenger. Drawing upon our strong relationships with the region’s major advocacy organizations, business groups, and thought leaders, ODM stands ready to identify and cultivate advocates for a cause or objective.
Building a broad coalition of diverse stakeholders is the first step in effective grassroots mobilization. Once supporters are identified and engaged, our experienced team manages the coalition to ensure its messaging is coordinated, timely and delivers a strong impact.
ODM works with clients to deliver the most efficient and effective tactics for a comprehensive grassroots campaign. Grassroots and grasstops activities may include initiating letters and phone calls to decision makers; setting up meetings, fly-ins, and intercepts with targets; developing comprehensive talking points and messaging documents; drafting and placing favorable earned media opportunities such as Op-Eds, letters to the editor; and event management for coalition activities.