Public Service Enterprise Group (PSEG) is the largest gas and electric utility in the State of New Jersey. PSEG’s Government and Public Affairs team retained Open Door Media (ODM) to improve its internal and external communications processes. PSEG had created an Ambassador Program, which was a vehicle to bring together PSEG employees, contractors, vendors and other stakeholders to communicate goals and service objectives of the company to the general public. ODM is now developing an electronic newsletter called the Ambassador Insider, which helps to bridge the gaps in communication between PSEG advocates, State and Local political leadership and the various groups that comprise the PSEG family. The Insider is produced quarterly and highlights the statewide activities of PSEG Ambassadors in all areas of the company. The Insider is a vehicle for senior executives to communicate PSEG initiatives and allows its government relations team to keep the broader PSEG audience up to date on legislative and policy issues.